This research focuses on luxury and fashion industries, especially artificial flower making. This sector of small businesses was often described as totally unregulated but efficient. A very successful union (in terms of membership), nevertheless, was created in 1858. I investigate the motives of its founders and the reality of its economic influence. It acted as a service firm, allowing small businesses to lower transaction costs, and as a conciliation board. However, to understand its creation, success, and limits, other factors must be taken into account, such as political opportunities and the founders' organizational repertoire.