Abstract

As host of NBC's General Electric Theater from 1954 to 1962, Ronald Reagan enacted a new relationship between popular culture, corporate capitalism, and electronic media. Through his affiliation with General Electric and the celebrity he achieved through television, Reagan played an instrumental role in promoting the re-branding of the imagined community of the American nation as a republic of consumption. This phase of Reagan's career was a crucible for the formation of his political persona and political base.

pdf

Additional Information

ISSN
1531-4715
Print ISSN
1054-2043
Pages
pp. 113-138
Launched on MUSE
2009-05-06
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.