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Making the Rhetorical Sell: Entrepreneurial Consultancy as a WAC Model
- Pedagogy
- Duke University Press
- Volume 9, Issue 1, Winter 2009
- pp. 61-76
- Article
- Additional Information
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Based on the experiences of three graduate assistant directors working in the Howe Writing Initiative, a joint WAC effort between Miami University's business school and English department, this essay introduces entrepreneurial consulting as a model for implementing WAC initiatives in different disciplines. The entrepreneurial consulting model emphasizes the need to establish an ongoing presence within a discourse community, to continually "sell" writing and rhetoric to both faculty and students, and to strategically use rhetoric to promote rhetoric.