Advertising Educational Foundation
Fig. 7. This 2008 Ad Shows Greater Attention Paid to Parental Involvement
Fig. 7.

This 2008 Ad Shows Greater Attention Paid to Parental Involvement39

Paul Kurnit
Paul Kurnit is an internationally renowned marketing, advertising, and entertainment executive, founder and president of Kurnit Communications, KidShop and PS Insights ( ). Kurnit consults with a wide range of companies, speaks at conferences, and is called upon by the news media for his expertise in business and brand strategy, new product development, and cultural and marketing trends. Formerly, as President of Griffin Bacal, a DDB agency, he played a key role in Hasbro';s dynamic growth into a leading international toy and entertainment company. As Executive Vice President at Sunbow Entertainment, Kurnit’s credits include hundreds of syndicated network and international TV programs and feature films, including Transformers, GI Joe, My Little Pony, The Tick for Fox, and The Mask for CBS.

Kurnit is Clinical Professor of Marketing at Pace University, teaching marketing and advertising. He is the co-author of Food Marketing to Children and Youth: Threat or Opportunity and two upcoming books Marketing Plan To Go and That Will Never Sell.