Abstract

This article explores the development of the Hopalong Cassidy trans-media commercial intertext in the 1940s and 1950s. Hopalong was not only a prominent part of U.S. postwar children’s consumer culture, but also offers a revealing portrait of the development of international television syndication and merchandising.

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Additional Information

ISSN
2578-4919
Print ISSN
2578-4900
Pages
pp. 76-101
Launched on MUSE
2008-08-14
Open Access
No
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