Nothing On But Hoppy Badges: Hopalong Cassidy, William Boyd Enterprises, and Emergent Media Globalization

This article explores the development of the Hopalong Cassidy trans-media commercial intertext in the 1940s and 1950s. Hopalong was not only a prominent part of U.S. postwar children’s consumer culture, but also offers a revealing portrait of the development of international television syndication and merchandising.