"Terministic Screens," Social Constructionism, and the Language of Experience: Kenneth Burke's Utilization of William James

Kenneth Burke's influence on various academic disciplines is clear in the number of books and articles published annually on his thought. It is also clear insofar as academics continue to turn to his work for insights on handling scholarly problems. That is to say, not only do we explore the dimensions of his work, we also bring it to bear on current disputes in the hopes of clarifying or moving past the issues we face. His thought, in short, has a currency that transcends its historical period. "As we meet new challenges that echo the past," writes Ross Wolin, "Burke's inquiries into meaning, orientation, faction, communication, and rhetoric are as urgent today as when Burke raised them long ago and for decades after."¹

By bringing the terms of Burke's work to bear on current disputes, we connect him to the vocabularies and discourses that surround us. His thought becomes familiar through the lenses we employ, as we intermix his ideas with our own terminology and see his work through the language of our discussions. One example of this phenomenon is the way scholars have been describing Burke's philosophical outlook. Burke's thought, we are told, is that of a social constructionist. Edward Schiappa, for example, concludes that Burke gives us a view of the world as intersubjectively created: "Our understanding is social in the sense that our concepts are human-made and are part of a shared language. Our understanding is constructed in the sense that our claims, interpretations, and orientations constitute 'conceptual fabrics' that weave together contingent sets of beliefs and social practices."² Paul Jay turns the sentiment into a more explicitly epistemological point: "The most radical aspect of Burke's evolving theory of language at this time is his recognition that language—inherently metaphorical—constructs rather than reflects knowledge."³ James Chesebro highlights social constructionism as one of the hallmarks of Burke's dramatism: "For Burke, the realm of symbol-using is unique to the human being. Symbol-using is a solely conventional, arbitrary, and social process. It allows human beings to become self-conscious, create motives independently of physical phenomena, and ultimately to create social constructions of reality."⁴ Dennis Ciesielski argues that Burke's "terministic screens" define "base reality into truth-systems unique to each respective discourse community and impl[y] a neo-pragmatic, social constructionist pattern for the making of meaning."⁵ Finally, Robert Wess characterizes Burke's entire career as the evolution from a materialist, biological-essentialist view of the human self to a social constructionist view.⁶

Generally speaking, "social constructionism" is a metaphor that attempts to capture the way Burke viewed the nature of the world and the function of language therein. It suggests that symbols, terms, and language form the building blocks, the bricks and mortar, of the structures of our collective life. We employ symbols that construct our social realities, similar to the way a contractor employs the materials and labor that construct a house. Consequently, the realities we face are not inherent in nature but are built up discursively and can therefore be reconstructed as we alter our discursive practices.⁷

The social construction metaphor positions Burke's philosophical out-look in terms that are familiar to us, though not necessarily familiar to him. That is to say, the label of social constructionist is recent, and it comes not from Burke's work but from intellectual developments after he wrote the bulk of his corpus.⁸ We apply it to him retroactively, meshing together his intellectual milieu with our own. And as Ian Hacking reminds us, "The phrase has become code. If you use it favorably, you deem yourself rather radical. If you trash the phrase, you declare that you are rational, reasonable, and respectable."⁹

Labeling Burke a social constructionist wraps his thought in a current metaphor, merging his perspective with a vocabulary that was not part of his project. While such a merger is not necessarily a bad thing—to some degree the process is inevitable¹⁰—a certain danger...