Abstract

This paper describes results from a qualitative study of the music video production industry and the creative process in rap music video production and artist marketing. Participant responses are presented in three areas: the music video production process, recent trends in rap music videos, and the music video set as a site of gender exploitation. Findings suggest a concern over artistic freedom of expression and the mechanical production of the "booty video" formula that saturates music video programming and is a template for rap videos. Participants agreed that there is something lackluster about rap music played on radio and aired on music video programming. Additionally, gendered hierarchies on video sets create divisions among women working in various positions, and discourage women from supporting one another, which, from a black feminist perspective, does not accommodate an ethic of care and personal responsibility.

pdf

Additional Information

ISSN
1547-8424
Print ISSN
1536-6936
Pages
pp. 211-235
Launched on MUSE
2008-04-03
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.