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Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide. Forged from a partnership between a university press and a library, Project MUSE is a trusted part of the academic and scholarly community it serves.
![Fig. 10. Ogilvy’s Ads Typically Had Long, Engaging Headlines []](/article/227198/image/fig10?format=full)
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