Abstract

In an essay which first appeared in Moving Picture World on 20 July 1918, the vice-president of Universal Pictures recalls his early experiences as advertising and publicity manager for Carl Laemmle. He cites the power of the 'crazy advertising' he used to attract attention to Laemmle and his operations, and how his aggressive tactics helped undermine the 'dignified' stance of the Motion Picture Patents Company.

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Additional Information

ISSN
1553-3905
Print ISSN
0892-2160
Pages
pp. 330-332
Launched on MUSE
2007-11-06
Open Access
No
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