This article explores how modernity and globalization unfolded in the neighboring cities of Jaffa and Tel Aviv during the long twentieth century. Each city was the cultural and economic capital of its respective national community, because of which they were in continual contact and conflict in a manner that often muddied the nationalistically determined boundaries between them. I explore how, beginning with Tel Aviv's establishment in 1909, Zionist leaders deployed a narrative of progress and modernity versus tradition and stagnation to effect a discursive, and ultimately a physical, erasure of the Palestinian Arab population of the region surrounding both towns. I argue that such paradigms, and the ideologies that support them, are fundamental components of globalization, whether in the era of "high imperialism" when Jaffa and Tel Aviv's conflict began, or today. Next I move to the contemporary period and explore the intersection of globalization, tourism, and the liberalized market. I conclude by discussing how a "spatialization" of the contemporary Jaffa is crucial to understanding the continuing conflict between Israeli Jews and Palestinian Arabs, both within the borders of 1967 Israel and across the Green Line as well.