Being Made Strange: Rhetoric Beyond Representation (review)

To call Being Made Strange an important contribution to our ongoing conversation about rhetoric and its philosophical dimensions would be too trite for a book of the density and complexity that Professor Vivian has given us. This book, for whatever weaknesses it may have, stands alone in its boldness, scope, and aggressiveness in pursuing some of the most important questions facing rhetorical theorists and communication ethicists. Being Made Strange goes after what has been a critical and unyielding question for rhetoricians for some time now: "Can one conceive of rhetoric without appealing to essential notions of human being?" (9). To explore this possibility, Vivian has turned his significant knowledge of twentieth-century continental philosophy to bear upon rhetorical studies with a particular emphasis upon ethos and the middle voice. In so doing, he continually appeals to a privileging of "difference rather than identity, multiplicity instead of unity, and mutation instead of essential continuity" (15).

This is not a book that I recommend lightly, for it is not a book to be read lightly. Those without the particular type of patience required to read primary texts in continental philosophy likely will tire quickly and lose sight of its contributions or read too hastily and miss the significance of this text. Being Made Strange was not written as a primer or a translation, but as a study that speaks to scholars who are seriously invested in the questions that Vivian is asking and who are willing and able to read slowly and carefully. Those who ascribe dogmatically to the populist or Orwellian schools of writing and scholarship may well be frustrated by this text's tendency to presume more capacity, engagement, and work from its readers. For those willing to do such work and expend the energy and time required to really read this book, I think the rewards will more than justify the effort. Certainly, there are some chapters that make for easier reading than others. In general, the second half of the book demands far less from the reader than the first.

Being Made Strange is divided into three major sections. The first section offers an overview of the history of rhetorical studies, contrasting it to the sentiments of contemporary philosophy. Vivian particularly notes the priority of representation and active voice in rhetoric and thus sets out the foundation of his critique. The second section offers the theoretical intervention that is to serve as salve for the difficulties of representation and active voice. Here, Vivian offers us an explication of rhetoric in the middle voice, as neither active nor passive, dissociated "from its conventional affinity with speech and intention" (77). Working primarily from the writings of Michel Foucault, he refigures ethos as "a discursive practice rather than the expression of an essential state of being" (104). These moves then enable Vivian to set his sights on theories of style and ethical inquiry in rhetorical studies. Finally, the third major section provides us with two more concrete studies that set out to demonstrate how rhetorical inquiry might look after the revolutionary reforms proposed in section two. The first study, on discourses concerning the relationship between Thomas Jefferson and Sally Hemmings, is an outstanding piece of scholarship that can stand (and has stood) alone. The second is a study of the rhetoric of silence that offers a compelling criticism to how silence has been figured in most rhetorical studies as another form of speech, maintaining the privileged space and operation of speech and representation in rhetoric. The concluding chapter, entitled "Rhetoric in a Nonmoral Sense," is perhaps the most ambitious, but it is also the most prone to excesses, which is entirely normal for conclusions of such books.

I would be remiss if I did not mention some of the weaknesses that trouble me about Being Made Strange. I have to confess, without playing the apologist too strongly, that at times Vivian paints an excessively bleak picture of the history of rhetorical studies. Particularly in the first...