This article examines the internet's potential to democratize gender equality advocacy in Latin America. Based on field research in Argentina, Brazil, and Mexico, it challenges the assumption that the internet's horizontal organization and widespread dissemination inherently or inevitably lead to greater democratization. It advances two interrelated arguments. First, the internet's potential to foster democratic relations and effective strategies in civil society depends on the consciousness with which advocates adopt, share, and deploy the technology. Second, the internet is a critical resource for marginalized or socially suspect groups and subjects, providing a unique means to express and transmit often ostracized ideas and identities.