Editor's Introduction: Volume 6, Issue 1
- Editor’s Introduction
Two articles in this issue examine aspects of advertising that have not been given much scholarly attention popular music and religious imagery. Yet both of these make frequent appearances in contemporary advertising. Well-known artists perform soundtracks, and familiar music is often adapted into commercials. As David Allan points out, these uses have occasioned a variety of opinions both pro and con. Religious imagery in commercial contexts treads close to the territory of political correctness. Rick Moore examines the frequency and contexts of such use and finds important differences between the depictions of different religions in advertising. A third article in this issue examines the use of sports imagery in this case, the game of cricket in a different advertising tradition, that of contemporary India. Both empirical materials and theoretical arguments are brought to bear on this comparative case.
