Gender Constructions and the Possibility of a Generous Economic Actor

In this paper I discuss various approaches to human motivation, considering how the image of economic actors as motivated by narrow self-interest and greed may be changed to one of self-interest combined with generosity and social responsibility. I draw inspiration from feminist economics as well as from psychological, anthropological and mythological material. As an example, I consider the role of self-interest and generosity as motivating forces for ethical investment.