[HTML][HTML] Discrimination in online ad delivery
L Sweeney - Communications of the ACM, 2013 - dl.acm.org
L Sweeney
Communications of the ACM, 2013•dl.acm.orgDiscrimination in online ad delivery Page 1 44 CommuNiCatioNS of the aCm | MAy 2013 | VOl.
56 | nO. 5 practice Ill us tra t Ion b ya le x W Ill Iamson do online ads suggestive of arrest records
appear more often with searches of black-sounding names than white-sounding names? What is
a black-sounding name or white-sounding name, anyway? How do you design technology to
reason about societal consequences like structural racism? Let’s take a scientific dive into online
ad delivery to find answers. “Have you ever been arrested?” Imagine this question appearing …
56 | nO. 5 practice Ill us tra t Ion b ya le x W Ill Iamson do online ads suggestive of arrest records
appear more often with searches of black-sounding names than white-sounding names? What is
a black-sounding name or white-sounding name, anyway? How do you design technology to
reason about societal consequences like structural racism? Let’s take a scientific dive into online
ad delivery to find answers. “Have you ever been arrested?” Imagine this question appearing …
Google ads, black names and white names, racial discrimination, and click advertising.
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