A letter from the president: seduction, charm and obfuscation in French CEO letters
F Bournois, S Point - Journal of business strategy, 2006 - emerald.com
F Bournois, S Point
Journal of business strategy, 2006•emerald.comShareholders, investors and potential employees, all attach special importance to
understanding a company through its annual report, the status of which has evolved over the
years: from providing information for the adepts of competitive intelligence, it now provides
information available to all stakeholders in the company. But one aspect has not changed:
the keynote message of the president that prefaces the annual report. The present article
indicates current practice in the matter in the case of 28 leading French companies.
understanding a company through its annual report, the status of which has evolved over the
years: from providing information for the adepts of competitive intelligence, it now provides
information available to all stakeholders in the company. But one aspect has not changed:
the keynote message of the president that prefaces the annual report. The present article
indicates current practice in the matter in the case of 28 leading French companies.
Shareholders, investors and potential employees, all attach special importance to understanding a company through its annual report, the status of which has evolved over the years: from providing information for the adepts of competitive intelligence, it now provides information available to all stakeholders in the company. But one aspect has not changed: the keynote message of the president that prefaces the annual report. The present article indicates current practice in the matter in the case of 28 leading French companies.
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