We are unable to display your institutional affiliation without JavaScript turned on.
Browse Book and Journal Content on Project MUSE

Find using OpenURL

Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences


U.S. advertising students rated statements pertaining to work/life balance in the advertising industry as part of a national survey. A factor analysis of the statements revealed four underlying dimensions—Balance, Parenting, Career Now, and Work Obligation. Students generally indicated that they “want it all” with respect to a rewarding career and a full personal and family life. However, a slightly positive response on the Balance dimension indicated a general modest tilt toward work over leisure. Men showed statistically significantly stronger leanings toward career than did women, a finding consistent with the literature. Results indicate a relationship between career orientation and a desire to work in the advertising business after college, a finding that may bode well for the industry. Implications of the findings for advertising employers and educators are discussed.

You must be logged in through an institution that subscribes to this journal or book to access the full text.


Shibboleth authentication is only available to registered institutions.

Project MUSE

For subscribing associations only.