Amplifying the Voices of Workers: An Organizing Model for Labor Communications

Today it is technologically and financially feasible for labor to develop its own forms of advanced media production and distribution. However, a major obstacle to effective labor communications is its reliance on corporate communications models. To serve labor's prime directives to organize and represent workers, unions need a different approach to communications; one based in assumptions explicitly opposed to corporate communications methods developed to serve corporate goals. New media technologies can and should be wedded to labor education goals to create an organizing model for labor communications.