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Reviewed by:
  • The Christian Consumer: Living Faithfully in a Fragile World by Laura M. Hartman
  • David Cloutier
The Christian Consumer: Living Faithfully in a Fragile World LAURA M. HARTMAN New York: Oxford University Press, 2011. 256 pp. $29.95

Laura Hartman has written an elegant, graceful, and gentle book about a topic often inspiring jeremiads: consumer society. Setting out to provide “an effective and explicitly practical ethics of consumption” (5), she develops an ethical language that goes beyond sociological generalizations about “consumerism.” She structures her study by engaging ancient and contemporary theological sources to discuss “four primary considerations” (21): avoiding sin, embracing creation, loving the neighbor, and envisioning the future. Each represents a “node” of “theological reflection: sin, creation, love, and the reign of God” (25). In each area, she is unusually careful to point out the limitations of any one consideration without the others. Avoiding sin, for example, can become “a self-focused pursuit of holiness” (52); embracing creation can ignore justice concerns or, worse, lead to prosperity theology. Such limitations are less apparent when considering the final two areas. In loving the neighbor, the challenge is balancing considerations between close and distant neighbors. Finally, Hartman makes an impassioned case for Sabbath-keeping and Eucharist as practices of our destined eschatological fullness, even while recognizing that an overemphasis on these can lead to escapism and bickering over “vague and idiosyncratic” differences among Christians (167). By attending to all four notions, Hartman is able to offer a much richer picture of the conceptual field in which our consumption choices should be made. A closing chapter imagines a dinner conversation among three of her frequent interlocutors, Shannon Jung, Elizabeth Theokritoff, and James Nash, as well as applying the concepts to concrete choices of transportation and meat-eating.

The book goes a long way toward its stated goal. Hartman has a skillful grasp of the complexities of both contemporary consumption practices and theological description. She displays a remarkably generous attitude toward a variety of voices, engaging positively figures as disparate as the severe abolitionist John Woolman and the prosperity televangelist Creflo Dollar. Her generosity works well; I can imagine this book being especially effective with students or church groups who might be alienated by a stronger anticonsumerism screed. As a work [End Page 247] of constructive ethics, though, the generosity leaves open a lot of questions. Hartman describes her methodology as “using a blend of methods,” owing some debts to “principalism” and to virtue ethics, explaining her four considerations “as diverse lenses on one holistic vision of virtuous consumption” (28). The four “considerations” are described as “not principles” but “actions that produce virtue” or “a school of virtue” (27)—neither are they moral rules, despite their being phrased in the form of verbal commands to action. This methodological looseness enables her to voice multiple harmony lines, which “form a chorus of perspectives on consumption” (5). But this approach can slip from generosity to vagueness. How does one determine what is off-key? The application section seems to have difficulty adjudicating particular actions; there is in effect a nonrational “weighing” that goes on, one that sometimes seems to reduce to a consideration of (incommensurable) competing consequences.

The project could be furthered in two ways. First, Hartman could consider some way of ordering the considerations—not strictly ordinally but rather, for example, by recognizing that avoiding sin is a prelude to a proper embrace of creation and that creation is ordered to communion. The sequencing of her chapters hints at such an ordering, but she does not make use of it. While not reducing everything to love of God and neighbor, certainly sin, creation, and even eschatology point to this telos. Second, Hartman could go further in developing the language of virtue—for example, temperance and prudence—as a way of specifying more clearly what both avoiding sin and embracing creation mean. But her template is a valuable orientation to further needed work on this important topic. It should find a wide audience. [End Page 248]

David Cloutier
Mount St. Mary’s University
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