Female Sportscaster Credibility: Has Appearance Taken Precedence?

Using video and audio clips, physical appearance is explored in communicator credibility, physical attractiveness, stereotypes and career barriers, sports audiences, and media richness for sex differences in sportscaster credibility across media types. Results indicate attractiveness is positively correlated with competence, expertness, dynamism, and trustworthiness, except when sportscasters are highly attractive. Visual versus auditory media significantly impacts perceived attractiveness of female sportscasters. Both males and females find physical attractiveness unimportant in rating credibility of a sportscaster.