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The Uses and Gratifications of Viewing Mixed Martial Arts
- Journal of Sports Media
- University of Nebraska Press
- Volume 4, Number 1, Spring 2009
- pp. 25-53
- 10.1353/jsm.0.0028
- Article
- Additional Information
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Abstract
Mixed martial arts (MMA) is the most popular televised combat sport among young men. The goal of this study was to determine what draws people to the sport and keeps them watching. This study measured the reported behaviors and opinions of more than 2,700 MMA fans worldwide through online survey responses. Results show that mixed martial arts fans are dedicated viewers who enjoy the competition and technical aspects of the sport more than its sensational qualities.
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