-
What College and University Websites Reveal About the Purposes of Higher Education
- The Journal of Higher Education
- The Ohio State University Press
- Volume 85, Number 4, July/August 2014
- pp. 499-530
- 10.1353/jhe.2014.0024
- Article
- Additional Information
Abstract
College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.
collapse
You are not currently authenticated.
If you would like to authenticate using a different subscribed institution or have your own login and password to Project MUSE
Authenticate
