Pasa la Voz: Using Peer Driven Interventions to Increase Latinas’ Access to and Utilization of HIV Prevention and Testing Services

Promotoras along the U.S.-Mexico border in the role of animadoras (motivators) used a chain referral strategy called Pasa la Voz (Spread the Word). Latinas at high to moderate risk of HIV infection became better informed about prevention, accessed prevention services, and referred other at-risk Latinas for services.