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The Rhetorical Arts of Cooperation
- The Journal of General Education
- Penn State University Press
- Volume 62, Number 1, 2013
- pp. 11-27
- 10.1353/jge.2013.0010
- Article
- Additional Information
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Human social evolution depends in part on using language persuasively to secure cooperation. Rhetoric emerged in the West over two thousand years ago as a deliberate cultural construction. Though often misunderstood today, rhetoric is fundamental in general education programs that teach students how knowledge is forged in agreement and applied.