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What's Being Sold and To What End?: A Content Analysis of College Viewbooks
- The Journal of Higher Education
- The Ohio State University Press
- Volume 79, Number 6, November/December 2008
- pp. 671-691
- 10.1353/jhe.0.0025
- Article
- Additional Information
Abstract
Viewbooks are an important medium for enticing students to apply to colleges. But what messages are conveyed in them? This study offers an in-depth examination of 48 viewbooks using content analysis. The findings point to the predominance of a highly privatized conception of a college education.
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