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Oracle Marketing: Killer Ads
- IEEE Annals of the History of Computing
- IEEE Computer Society
- Volume 35, Number 2, April–June 2013
- pp. 24-30
- Article
- Additional Information
Abstract
Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.
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