Managerialism as the “New” Discursive Masculinity in the University

Through its increasing corporatization in the last two decades, the university in the United States has implemented an organizational ideology that has created a climate unfavorable for women faculty. By overvaluing and intensifying managerial principles, the university in the United States has strengthened discursive masculinity and has worsened women faculty’s likelihood of professional advancement. Consequently, the adoption and implementation of managerialism in higher education in the United States is a question of gender equity for the academic profession. Feminist educational scholars have been relatively quiet on the growth of managerialism in the university and its impact on gender equity. In particular, feminist scrutiny of managerialism’s discursive masculinity and its effects on gender equity in the university has been lacking. This conceptual article presents a feminist analysis of managerialism and its implications for women faculty in the United States; it examines how managerial culture and practices adopted by universities have revived, reinforced, and deepened the discourse of masculinity.