Editor's Preface

I have usually avoided using scarce journal pages for remarks from the editor, but just a few comments are necessary as we bring Volume 11 to a close. Veteran readers will notice that this final 2010 issue lacks the customary presidential address. Our BHC president for 2009-10, Prof. Steven Tolliday of Leeds University, has been experiencing health problems recently. Hence we did not have a presidential address at the 2010 annual meeting. Steve and his physicians are now undertaking an innovative course of treatment, and we all hope for the very best results from these efforts.

Widely ranging themes and locations for business historical analysis, a feature for which E&S has become known, continue in this issue with studies of Brazil, the Netherlands, Sweden, the US, and international marketing, and themes ranging from consumer credit to 18^th century printing, from organic branding to gentlemanly capitalism. During my first three years as Editor, I have resisted all proposals for special issues, precisely in order to encourage such spatial, temporal, and thematic diversity. However, I finally succumbed to a timely proposition from historian (and Tulane University provost) Richard Bernstein. Thus in 2011, E&S will present an issue chiefly devoted to studies of the military industrial complex, acknowledging it has been a half century since U.S. president Dwight Eisenhower's famous January 1961 speech warning the nation about concentrated political/military/enterprise alliances. Look for this in March or June.

Next, I have asked the BHC trustees whether I might continue in the editor's chair for a second term, 2011-14, and am grateful that they have invited me to do so. I look forward with delight to working with colleagues to present thought-provoking, solidly-grounded, and artfully-written research, as the journal moves through its second decade. Among those colleagues, those most central to achieving such goals are our remarkable referees, nearly 100 critical and supportive assessors of potential articles. This year, and hereafter, we'll present them to you for a round of virtual applause. [Due to publication deadlines, those below served as readers between October 2009 and September 2010.] Without their focused, time-consuming efforts, it would be impossible to encourage submissions that, once revised, become the high quality studies we publish.

Our thanks to:

Stephen D. Adams

Steen Andersen

Marie Archambault

Gerben Bakker

Christopher

Beauchamp

Eldon Bernstein

Regina Blaszczyk

Kevin Borg

Marcelo Bucheli

Louis Cain

William Childs

Hyungsub Choi

Albert Churella

Sally Clarke

Leigh Ann Craig

Diana Crane

Teresa da Silva Lopes

Carlos Davila

Virginia Dawson

Stephanie Decker

Jennifer Delton

Tracey Deutsch

Maria Paula Diogo

Pierre-Yves Donzé

Paul Duguid

Ernie Englander

Javier Fernandez-Roca

Andrew Frank

Louis Galambos

Wendy Gamber

Terry Gourvish

Margaret Graham

Richard Greenwald

Jan Hadlaw

Shane Hamilton

Per Hansen

Nicolas Hatzfeld

Niv Horesh

Kris Inwood

Lisa Jacobson

Douglas Jerolimov

Richard John

Brian King

Matthias Kipping

Jane Knodell

Christopher Kobrak

David Koistinen

Pamela Laird

Naomi Lamoreaux

Claire Lemercier

Margaret Levenstein

Robert Lewis

Ken Lipartito

Michael Martin

Tito Menzani

Stephen Mihm

Paul Miranti

Peter Miskell

Marina Moskowitz

Sharon Murphy

Thomas O'Brien

Rowena Olegario

Julia Ott

Ed Perkins

Francesca Polese

Andrew Popp

Dan Raff

Balkrishna Rao

Giorgio Riello

Tirthankar Roy

Harm Schroter

William Scott

Andrew Shankman

Relli Shechter

John K. Smith, Jr.

Michael Smitka

Leigh Sparks

Alessandro Stanziani

David Stebenne

David Steigerwald

Susan Strasser

David Surdam

Richard Sylla

John Tang

Christopher Tassava

Lou Taylor

Ed Todd

Adrian Tschoegl

Steve Usselman

David Waldstreicher

Peter Wardley

Robert Weems

David Wyman

Mira Wilkins

Wendy Woloson

Jeff Yost

Madeleine Zelin