Enterprise and Society

Enterprise & Society
Volume 4, Number 2, June 2003


Articles

    Patterson, Patrick Hyder.
  • Truth Half Told: Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950-1991
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    Subject Headings:
    • Advertising -- Social aspects -- Yugoslavia -- History -- 20th century.
    • Marketing -- Yugoslavia -- History -- 20th century.
    • Yugoslavia -- Economic policy -- 1945-1992.
    Abstract:
      Beginning in the 1950s, advertising and marketing specialists in Yugoslavia campaigned aggressively to change public and official perceptions of their work. By casting commercial promotion in terms of categories already established as legitimate in the ideology of Yugoslav socialism, the industry gradually naturalized advertising and marketing, transforming them from suspect capitalist practices into apparent necessities of progressive, rational production and distribution. Although the rhetoric used in this campaign consistently appealed to socialist values, in practice Yugoslav advertising and marketing were largely based on Western models. Yugoslav commercial promotion was only superficially "socialist advertising"; practitioners' arguments tended to obscure the true qualities of the industry.
    Schatzberg, Eric, 1956-
  • Symbolic Culture and Technological Change: The Cultural History of Aluminum as an Industrial Material
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    Subject Headings:
    • Aluminum industry and trade -- Technological innovations -- History.
    • Technology and civilization -- History.
    Abstract:
      The history of aluminum illustrates how the concept of symbolic meanings can help connect culture with business history. Aluminum's symbolic meanings played a crucial role in its industrial history, largely through the enthusiasm that greeted the introduction and diffusion of the metal. Symbolic meanings influence technological innovation through their role in shaping expectations, a role understood by the historical actors who engage in struggles over the meanings of competing innovations. For aluminum, this struggle centered on the conflict between the material's two major meanings: aluminum as modern and aluminum as ersatz. This debate over meanings has played out differently in aviation, electric wiring, and automobiles.
    Carnevali, Francesca.
  • Golden Opportunities: Jewelry Making in Birmingham between Mass Production and Specialty
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    Subject Headings:
    • Jewelry making -- England -- Birmingham -- History.
    • Mass production -- England -- Birmingham -- History.
    Abstract:
      Narratives of flexible specialization as an alternative to mass production are largely absent from the industrial history of twentieth-century Britain. In this article, I challenge the notion that we should relegate small firms and industrial districts to a marginal place in the historiography of this period. Drawing from a range of sources, I explore the history of Birmingham's jewelry makers to show how they adapted the traditional productive system of the district to respond in a dynamic way to the challenges of rapid product market differentiation. As jewelry increasingly became a commodity for mass consumption, the firms in the Birmingham district used a combination of specialty and mass production as a strategy to both satisfy and create demand.
    Smail, John.
  • The Culture of Credit in Eighteenth-Century Commerce: The English Textile Industry
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    Subject Headings:
    • Commercial credit -- England -- History -- 18th century.
    • Textile industry -- England -- History -- 18th century.
    • England -- Economic conditions -- 18th century.
    Abstract:
      In this article, I seek to expand the relatively narrow focus of most work on commercial credit in eighteenth-century England by incorporating culture into an economic analysis. I argue that the various credit regimes that operated in the regional branches of the English wool textile industry are best understood as having a cultural dimension. A comparative analysis of business strategies in these regions suggests that the different cultures of credit had important implications for the development of the textile industry during the eighteenth century, shaping the character of the entrepreneurship of each region's merchants and producers.
    Forster, Jakob Johann Benjamin.
    Inwood, Kris E., 1951-
  • The Diversity of Industrial Experience: Cabinet and Furniture Manufacture in Late Nineteenth-Century Ontario
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    Subject Headings:
    • Furniture industry and trade -- Ontario -- History -- 19th century.
    • Mechanization -- Ontario -- History -- 19th century.
    • Industrialization -- Ontario -- History -- 19th century.
    Abstract:
      The diversity of paths to industrialization is illustrated by the example of the cabinet- and furniture-manufacturing industry in Ontario, Canada. Complex and unpredictable demand combined with smaller markets and lower incomes than those in the United States and the relative abundance of wood to limit mechanization and the size of enterprise in the Canadian industry. Small and unpowered workshops remained competitive throughout the nineteenth and into the twentieth century, creating a distinctive industrial experience that reflects the unique interaction of local demand and supply.

Reviews

    Rau, Erik P.
  • The Secret of Apollo: Systems Management in American and European Space Programs (review)
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    Subject Headings:
    • Johnson, Stephen, 1959- Secret of Apollo: systems management in American and European space programs.
    • Astronautics, Military -- United States -- Management.
    Whaples, Robert.
  • The End of Baseball as We Knew It: The Players Union, 1960-1981 (review)
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    Subject Headings:
    • Korr, Charles P. End of baseball as we knew it: the players union, 1960-1981.
    • Baseball players -- Labor unions -- United States -- History -- 20th century.
    Davidson, Jan.
  • The Unknown World of the Mobile Home (review)
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    Subject Headings:
    • Hart, John Fraser. Unknown world of the mobile home.
    • Rhodes, Michelle J., 1972-
    • Morgan, John (John T.)
    • Mobile homes -- United States.
    Curtis, Kent.
  • Public Lands and Political Meanings: Ranchers, the Government, and the Property between Them (review)
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    Subject Headings:
    • Merrill, Karen R. Public lands and political meanings: ranchers, the government, and the property between them.
    • Public lands -- United States -- History.
    Pope, Daniel, 1946-
  • Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry (review)
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    Subject Headings:
    • Rubenstein, James M. Making and selling cars: innovation and change in the U.S. automotive industry.
    • Automobile industry and trade -- United States.
    McSwain, James B.
  • Voice of the Marketplace: A History of the National Petroleum Council, and: Broken Trusts: The Texas Attorney General versus the Oil Industry, 1889-1909 (review)
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    Subject Headings:
    • Pratt, Joseph A. Voice of the marketplace: a history of the National Petroleum Council.
    • Becker, William H.
    • McClenahan, William M.
    • Singer, Jonathan W., 1962- Broken trusts: the Texas Attorney General versus the oil industry, 1889-1909.
    • National Petroleum Council -- History.
    • Petroleum -- Law and legislation -- Texas -- History.
    Zimring, Carl A., 1969-
  • Garbage Wars: The Struggle for Environmental Justice in Chicago (review)
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    Subject Headings:
    • Pellow, David N., 1969- Garbage wars: the struggle for environmental justice in Chicago.
    • Environmental justice -- Illinois -- Chicago.
    Reutter, Mark.
  • Yellowcake Towns: Uranium Mining Communities in the American West (review)
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    Subject Headings:
    • Amundson, Michael A., 1965- Yellowcake towns: uranium mining communities in the American West.
    • Uranium mines and mining -- West (U.S.) -- History -- 20th century.
    Anderson, J. L.
  • American Agriculture in the Twentieth Century: How It Flourished and What It Cost (review)
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    Subject Headings:
    • Gardner, Bruce L. American agriculture in the twentieth century: how it flourished and what it cost.
    • Agriculture -- Economic aspects -- United States -- History -- 20th century.
    Pollard, David E.
  • Economic Cold War: America's Embargo against China and the Sino-Soviet Alliance, 1949-1963, and: China and the Global Economy: National Champions, Industrial Policy, and the Big Business Revolution (review)
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    Subject Headings:
    • Zhang, Shu Guang. Economic Cold War: America's embargo against China and the Sino-Soviet alliance, 1949-1963.
    • Nolan, Peter, 1949- China and the global economy: national champions, industrial policy, and the big business revolution.
    • Economic sanctions, American -- China.
    • China -- Economic conditions -- 1976-
    Gross, Laurence F.
  • Firms, Networks and Business Values: The British and American Cotton Industries since 1750 (review)
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    Subject Headings:
    • Rose, Mary B. Firms, networks and business values: the British and American cotton industries since 1750.
    • Cotton trade -- Great Britain -- History.
    Sutter, Paul.
  • Tropical Pioneers: Human Agency and Ecological Change in the Highlands of Sri Lanka, 1800-1900 (review)
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    Subject Headings:
    • Webb, James L. A. Tropical pioneers: human agency and ecological change in the highlands of Sri Lanka, 1800-1900.
    • Rain forest ecology -- Sri Lanka -- History -- 19th century.
    Lewis, Colin M.
  • States of Nature: Science, Agriculture, and Environment in the Spanish Caribbean, 1760-1940 (review)
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    Subject Headings:
    • McCook, Stuart George, 1965- States of nature: science, agriculture, and environment in the Spanish Caribbean, 1760-1940.
    • Agriculture -- Caribbean Area -- History.
    Clarke, Alison J.
  • Couture and Commerce: The Transatlantic Fashion Trade in the 1950s (review)
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    Subject Headings:
    • Palmer, Alexandra, 1957- Couture and commerce: the transatlantic fashion trade in the 1950s.
    • Clothing trade -- History -- 20th century.



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