Abstract

Patrick Liotard-Vogt is the type of person who doesn’t live anywhere year round. Instead, he’s “based” places: Zurich, New York, St. Kitts and Nevis, with pit stops in Paris, Mumbai, and London. His favorite beach destination is St. Barths. His favorite hotel is a converted convent in Puglia, Italy, lauded by the society pages and run by a former treasurer of the British Conservative Party under Margaret Thatcher. Vogt’s high-class mobility is on full display on A Small World, the self-consciously exclusive social network that he has invested in and now chairs. ASW has tried for years to become the go-to site for young global professionals who are, or are in the process of becoming, very rich.

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