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Audiovisual Change: Viral Web Media and the Obama Campaign
- Cinema Journal
- University of Texas Press
- Volume 50, Number 4, Summer 2011
- pp. 73-97
- 10.1353/cj.2011.0062
- Article
- Additional Information
Abstract
Focusing on audiovisual viral web media distributed during the 2008 presidential campaign, this article registers a cultural shift in which political debate now happens online. It analyzes clips like “Yes We Can,” “Barack RickRoll’d,” and the presidential debates on YouTube for the ways they work aesthetically and intertextually.
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