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New and Improved: The Zero-Sum Game of Corporate Personhood
- Biography
- University of Hawai'i Press
- Volume 37, Number 1, Winter 2014
- pp. 36-68
- 10.1353/bio.2014.0013
- Article
- Additional Information
- Purchase/rental options available:
Corporate personhood is part of a zero-sum game in which human traits and privileges are transferred to corporations; conversely, actual persons become, largely without their realization, more impersonal and generic, and increasingly defined by their relations to things. Advertising is the life writing of the non-existent corporate person, which is retroactively created by a form of commercial speech whose “author” claims the privileges of political and religious personhood.