Advertising & Society Review 

Advertising & Society Review

Volume 1, Issue 1, 2000


What is Advertising?: An Anthology of Scholarship about Advertising and Society

Editorial Introduction

Historical Perspectives

Belk, Russell. 1989. Materialism with the modern U.S. Christmas. In Interpretive Consumer Research, ed. by Elizabeth C. Hirschman, Provo, UT: Association for Consumer Research, 75-104.

Lears, T.J. Jackson 1983. From salvation to self-realization: Advertising and the therapeutic roots of the consumer culture, 1880-1930. In The Culture of Consumption: Critical Essays in American History, 1880-1980, ed. by Richard Wightman Fox and T.J. Jackson Lears, New York: Pantheon Books, 1-38.

Marchand, Roland. 1985. Advertisements as social tableaux. In Advertising and the American Dream: Making Way for Modernity, 1920-1940. Berkeley: University of California Press, 164-205.

Ruffins, Fath Davis. 1998. Reflecting on ethnic imagery in the landscape of commerce, 1945-1975. In Getting and Spending: European and American Consumer Societies in the Twentieth Century, ed. by Susan Strasser, Charles McGovern, and Matthias Judt. Cambridge: Cambridge University Press, 379-406.

What Is Advertising? (and/or Social Consequences of Advertising)

Jhally, Sut. 1989. Advertising as religion: The dialectic of technology and magic. In Cultural Politics in Contemporary America, ed. by Lan Angus and Sut Jhally, New York: Routledge, 217-229.

Pollay, Richard W. 1986. The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing. 50(April): 18-36.

Presbrey, Frank. 1929. From symbols in Babylon to painted walls in Rome. In The History and Development of Advertising. New York: Doubleday, Doran & Company, 1-13.

Schudson, Michael. 1984. Advertising as capitalist realism. In Advertising, The Uneasy Persuasion: It's Dubious Impact on American Society. New York: Basic Books, Inc., 209-233.

Twitchell, James B. 1996. "But first, a word from our sponsor." The Wilson Quarterly. 20(3): 68-77.

Williams, Raymond. 1980. Advertising: The magic system. In Problems in Materialism and Culture. London: Verso, 170-195.

Advertising and Consumerism

Packard, Vance. 1957. Marketing eight hidden needs. In The Hidden Persuaders. New York: Washington Square Press, 68-78.

Preston, Ivan. 1996. (1975.) I'm the greatest, yes sirree, that's all you'll ever hear from me! and Falsity without deception: As possible as the law says, but not as probable. In The Great American Blow-Up: Puffery in Advertising and Selling(Revised Edition). Madison: University of Wisconsin Press, 3-11.

Subliminal Advertising

Key, Wilson Bryan. 1974. The mass media's illusion of reality. In Subliminal Seduction. New York: Signet, 1-10.

Haberstroh, Jack. 1984. Can't ignore subliminal ad charges: adfolk laugh, but students listen. Advertising Age, September 17, 3.

Comparative Perspectives

Fields, George. 1983. "No, no" to making a cake in a rice cooker. In From Bonsai to Levi's. New York: Macmillan, 30-45.

Foster, Robert J. 1995. Print advertisements and nation making in metropolitan Papua New Guinea. In Nation Making: Emergent Identities in Postcolonial Melanesia, ed. by Robert J. Foster. Ann Arbor: University of Michigan Press, 151-181.

Miller, Daniel. 1997. The content and consumption of advertisements. In Capitalism: An Ethnographic Approach. Oxford: Berg, 195-242.

O'Barr, William M. 1989. The airbrushing of culture: An insider looks at global advertising. Public Culture. Vol. 2(1): 1-19.

Marketing Perspectives

Jacoby, Jacob and Wayne Hoyer. 1982. Viewer miscomprehension of televised communication: Selected findings. Journal of Marketing. 46 (Fall), 12-26.

Johar, Gita Venkataramani and Michel Tuan Pham. 1999. Relatedness, prominence, and constructive sponsor identification. Journal of Marketing Research. 36(August), 299-312.

Lavidge, Robert J. and Gary A. Steiner. 1961. A model for predictive measurements of advertising effectiveness. Journal of Marketing. 25(October), 59-62.

Mitchell, Andrew A. and Jerry C. Olson. 1981. Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research. 18(August), 318-332.

Vaughn, Richard. 1980. How advertising works: A planning model. Journal of Advertising Research. 20(5): 27-33.

Interpreting Advertising

Williamson, Judith. A currency of signs. In Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars, 20-39.

[Project MUSE] [Search Page] [Journals] [Journal Directory] [Top]