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Advertising & Society Review

Volume 9, Issue 4, 2008

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E-ISSN: 1534-7311

Table of Contents

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Editorial Introduction

Mad Women?: Marketing in the Age of the Female Economy
Linda M. Scott

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Articles

Dove Campaign Roundtable
Daryl Fielding
Dennis Lewis
Mel White
Alessandro Manfredi
Linda Scott

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Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
Julie-Ann Scott
Nicole E. Cloud

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Interview with Janet Riccio
Janet Riccio
Linda Scott

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The Fabulous Fifties: Selling Mr. and Mrs. Consumer
Juliann Sivulka

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Supplement: ADtext: An Online Curriculum

Children and Advertising
William M. O’Barr

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Global Advertising
William M. O’Barr
Shelly Lazarus
Marcio Moreira

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