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In this Issue

Table of Contents

  1. Editorial Introduction
  3. DOI: https://doi.org/10.1353/asr.2018.0014
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Original Articles

  1. Advertising as Experimentation on Human Subjects
  2. Tamara R. Piety
  3. DOI: https://doi.org/10.1353/asr.2018.0015
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  1. Exemplary Codes of Ethics: A Rhetorical Criticism of WPP
  2. Erin E. Schauster, Tara Walker, Margaret Duffy
  3. DOI: https://doi.org/10.1353/asr.2018.0016
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Roundtable and Interview

  1. Roundtable on Identities and Advertising: Part I
  2. Jason P. Chambers, Judy Foster Davis, Abraham Espinosa, Bill Imada, Ross Murray, Clara Rodríguez, Fath Davis Ruffins, Kevin Thomas, Preeya Vyas, William M. O’Barr
  3. DOI: https://doi.org/10.1353/asr.2018.0017
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  1. Interview with Derek Robson
  2. Derek Robson, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2018.0018
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Author Meets Critics

  1. Author Meets Critics: Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
  2. David Haven Blake, Kathryn Brownell, Claire Jerry, Virginia Postrel, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2018.0019
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Advertising in the Classroom

  1. A Teaching Framework for Political Advertising
  2. Michael Franz
  3. DOI: https://doi.org/10.1353/asr.2018.0020
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Advertising in the Archives

  1. Advertising in the Archives: National Museum of American History at The Smithsonian Institution
  2. John A. Fleckner, Kathleen Franz
  3. DOI: https://doi.org/10.1353/asr.2018.0021
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