1. Editorial Introduction
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  1. The Gay Market is Dead, Long Live the Gay Market: From Identity to Algorithm in Predicting Consumer Behavior
  2. Katherine Sender
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  1. Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual
  2. Karen L. Mallia, Kasey Windels
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  1. Roundtable on Social Media and Advertising: Part I
  2. Suse Barnes, Megan French, Sonia Katyal, Nick Reggars, Layla Revis, Kelli Robertson, William M. O'Barr, Edward Timke
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  1. Interview with danah boyd
  2. danah boyd, Edward Timke
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  1. Author Meets Critics—Spreadable Media
  2. Henry Jenkins, Sam Ford, Grant McCracken, Sheila Seles, Natalie T.J. Tindall, Edward Timke
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  1. Illuminating the Invisible: The Guerrilla Logic and Strategy of Digital Branded Content
  2. Michael Serazio
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