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In this Issue

Table of Contents

Articles

  1. Editorial Introduction
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2015.0020
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  1. The Intertextuality of Works of Art in Advertising
  2. Eduardo Cintra Torres
  3. DOI: https://doi.org/10.1353/asr.2015.0015
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  1. The Complex Challenge of Branding in Higher Education: Where’s The Pedagogy?
  2. Adam Peruta, Scott Hamula, Diane Gayeski
  3. DOI: https://doi.org/10.1353/asr.2015.0016
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  1. The Buy Up Index: An Interview with Amy-Willard Cross
  2. Linda M. Scott, Amy-Willard Cross
  3. DOI: https://doi.org/10.1353/asr.2015.0017
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  1. The Force of Beauty: Transforming French Ideas of Femininity by Holly Grout (review)
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2015.0018
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  1. What Is Advertising?
  2. William M. O’Barr
  3. DOI: https://doi.org/10.1353/asr.2015.0019
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