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  Volume 7, Number 2, Fall 2012

Table of Contents

Editor's Preface: Transitions

pp. vii-viii | DOI: 10.1353/jsm.2012.0014

"You Are Invisible": Marketing Professional Sports in the Technology Era

pp. 1-21 | DOI: 10.1353/jsm.2012.0016

Beyond the Game or Business as Usual?: Daily Newspaper and Wire-Service Coverage of John Amaechi's Coming Out

pp. 23-39 | DOI: 10.1353/jsm.2012.0018

College World Series Broadcasts: "They are What They Are"

pp. 41-60 | DOI: 10.1353/jsm.2012.0020

The Evolution of "The Toy Department": A Content Analysis of Newspaper Sports Sections Since 1956

pp. 61-73 | DOI: 10.1353/jsm.2012.0011

Youth, Appearance, and Emotion: Commentator Framing of the 2009 Softball College World Series

pp. 75-93 | DOI: 10.1353/jsm.2012.0012

Leveraging and Activation: Critical Elements of a Successful Sport Sponsorship at the Collegiate Level

pp. 95-114 | DOI: 10.1353/jsm.2012.0013

The Use of Sports as a Tool of Public Diplomacy in Regions or "Stateless Nations": The Case of the Basque Country in Contemporary Spain

pp. 115-128 | DOI: 10.1353/jsm.2012.0015

Race and Crime in Sports Media: Content Analysis on the Michael Vick and Ben Roethlisberger Cases

pp. 129-151 | DOI: 10.1353/jsm.2012.0017

Gender Inequality in the New Millennium: An Analysis of WNBA Representations in Sport Blogs

pp. 153-178 | DOI: 10.1353/jsm.2012.0019

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