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In this Issue

Table of Contents

Editorial Introduction

  1. Polysemy in Advertising
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.a484929
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Articles

  1. "For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.a484930
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  1. Time and Meaning: "1984" in 2012
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.a484931
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  1. Man's last stand! Polysemy and dialogue in advertising reception
  2. Gry Høngsmark Knudsen
  3. DOI: https://doi.org/10.1353/asr.2012.a484932
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Supplement: ADText: An Online Curriculum

  1. Public Service Advertising and Propaganda*
  2. William M. O'Barr
  3. open access
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