1. The Future of Foreign Advertising in China: The Lessons of History
  2. Zhihong Gao
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  1. Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics
  2. Kimberly Anne Wright
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  1. The Paradox of Plenty: The Advertising Council and Post-Sputnik Crisis
  2. Robert H. Zieger
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  1. Editorial Introduction
  2. William M. O'Barr
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