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In this Issue

Table of Contents

Editorial Introduction

  1. Editorial Introduction
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.0005
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Articles

  1. The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  2. Molly Niesen
  3. DOI: https://doi.org/10.1353/asr.2012.0000
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  1. Interview with Lee Peeler
  2. Lee Peeler, Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.0001
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Self-Regulation Case Examples

  1. Reebok EasyTone Women’s Footwear Case
  3. DOI: https://doi.org/10.1353/asr.2012.0002
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  1. Kimberly-Clark Viva Paper Towels Case
  3. DOI: https://doi.org/10.1353/asr.2012.0003
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Classic Campaigns

  1. Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2012.0004
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Supplement: ADText: An Online Curriculum

  1. Niche Markets: Gay Consumers
  2. William M. O’Barr
  3. DOI: https://doi.org/10.1353/asr.2012.0006
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