1. The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
  2. Molly Niesen
  3. DOI: 10.1353/asr.2012.0000
  4. restricted access View |
  1. Interview with Lee Peeler
  2. Lee Peeler, Linda M. Scott
  3. DOI: 10.1353/asr.2012.0001
  4. restricted access View |
  1. Reebok EasyTone Women’s Footwear Case
  2. DOI: 10.1353/asr.2012.0002
  3. restricted access View |
  1. Kimberly-Clark Viva Paper Towels Case
  2. DOI: 10.1353/asr.2012.0003
  3. restricted access View |
  1. Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
  2. Linda M. Scott
  3. DOI: 10.1353/asr.2012.0004
  4. restricted access View |
  1. Niche Markets: Gay Consumers
  2. William M. O’Barr
  3. DOI: 10.1353/asr.2012.0006
  4. open access View |
  1. Editorial Introduction
  2. Linda M. Scott
  3. DOI: 10.1353/asr.2012.0005
  4. restricted access View |