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In this Issue

Table of Contents

  1. Editorial Introduction: Original Contributions on the Creative Process in Advertising
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.2001.0015
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Scholar-Practitioner Dialogues:† Three Scholars Interview Advertising Professionals About the Origins of Creative Ideas and Their Ultimate Realization in Advertisements

  1. Interview with Nina DiSesa
  2. Nina DiSesa, Robin M. Akert
  3. DOI: https://doi.org/10.1353/asr.2001.0013
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  1. Interview with Amil Gargano
  2. Amil Gargano, Scott Ellsworth
  3. DOI: https://doi.org/10.1353/asr.2001.0014
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  1. Interview with Paul Cappelli
  2. Paul Cappelli, William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.2001.0012
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