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  Volume 1, Issue 1, 2000

Table of Contents

From: Advertising & Society Review

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Editorial Introduction

DOI: 10.1353/asr.2000.0025

Historical Perspectives

Materialism and the Modern U.S. Christmas

DOI: 10.1353/asr.2000.0001

From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930

DOI: 10.1353/asr.2000.0009

Advertisements as Social Tableaux

DOI: 10.1353/asr.2000.0020

Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945-1975

DOI: 10.1353/asr.2000.0014

What Is Advertising? (and/or Social Consequences of Advertising)

Advertising as Religion: The Dialectic of Technology and Magic

DOI: 10.1353/asr.2000.0005

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

DOI: 10.1353/asr.2000.0012

The History and Development of Advertising

DOI: 10.1353/asr.2000.0021

Advertising as Capitalist Realism

DOI: 10.1353/asr.2000.0023

"But first, a word from our sponsor"

DOI: 10.1353/asr.2000.0002

Advertising: the Magic System

DOI: 10.1353/asr.2000.0016

Advertising and Consumerism

Marketing Eight Hidden Needs

DOI: 10.1353/asr.2000.0011

I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me!, and: Falsity without Deception: As Possible As the Law Says, but Not As Probable

DOI: 10.1353/asr.2000.0013

Subliminal Advertising

The Mass Media's Illusion of Reality

DOI: 10.1353/asr.2000.0007

Can't Ignore Subliminal Ad Charges

DOI: 10.1353/asr.2000.0018

Comparative Perspectives

"No, No" to Making a Cake in a Rice Cooker: Modernization Is Not Synonymous With Westernization

DOI: 10.1353/asr.2000.0003

Print Advertisements and Nation Making in Metropolitan Papua New Guinea

DOI: 10.1353/asr.2000.0022

The Content and Consumption of Advertisements

DOI: 10.1353/asr.2000.0019

The Airbrushing of Culture: An Insider Looks At Global Advertising

DOI: 10.1353/asr.2000.0024

Marketing Perspectives

Viewer Miscomprehension of Televised Communication: Selected Findings

DOI: 10.1353/asr.2000.0004

Relatedness, Prominence, and Constructive Sponsor Identification

DOI: 10.1353/asr.2000.0006

A Model For Predictive Measurements of Advertising Effectiveness

DOI: 10.1353/asr.2000.0008

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

DOI: 10.1353/asr.2000.0010

How Advertising Works: A Planning Model. .. putting it all together

DOI: 10.1353/asr.2000.0015

Interpreting Advertising

A Currency Of Signs

DOI: 10.1353/asr.2000.0017

Research Areas


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