1. Materialism and the Modern U.S. Christmas
  2. Russell W. Belk
  3. restricted access View |
  1. "But first, a word from our sponsor"
  2. James B. Twitchell
  3. restricted access View |
  1. "No, No" to Making a Cake in a Rice Cooker: Modernization Is Not Synonymous With Westernization
  2. George Fields
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  1. Viewer Miscomprehension of Televised Communication: Selected Findings
  2. Jacob Jacoby, Wayne D. Hoyer
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  1. Advertising as Religion: The Dialectic of Technology and Magic
  2. Sut Jhally
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  1. Relatedness, Prominence, and Constructive Sponsor Identification
  2. Gita Venkataramani Johar, Michel Tuan Pham
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  1. The Mass Media's Illusion of Reality
  2. Wilson Bryan Key
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  1. A Model For Predictive Measurements of Advertising Effectiveness
  2. Robert J. Lavidge, Gary A. Steiner
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  1. From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930
  2. T. J. Jackson Lears
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  1. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
  2. Andrew A. Mitchell, Jerry C. Olson
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  1. Marketing Eight Hidden Needs
  2. Vance Oakley Packard
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  1. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
  2. Richard W. Pollay
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  1. Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945-1975
  2. Faith Davis Ruffins
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  1. How Advertising Works: A Planning Model. .. putting it all together
  2. Richard Vaughan
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  1. Advertising: the Magic System
  2. Raymond Williams
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  1. A Currency Of Signs
  2. Judith Williamson
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  1. Can't Ignore Subliminal Ad Charges
  2. Jack Haberstroh
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  1. The Content and Consumption of Advertisements
  2. Daniel Miller
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  1. Advertisements as Social Tableaux
  2. Roland Marchand
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  1. The History and Development of Advertising
  2. Frank Presbrey
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  1. Print Advertisements and Nation Making in Metropolitan Papua New Guinea
  2. Robert John Foster
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  1. Advertising as Capitalist Realism
  2. Michael Schudson
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  1. The Airbrushing of Culture: An Insider Looks At Global Advertising
  2. Marcio Moreira, William M. O'Barr
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  1. Editorial Introduction
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