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In this Issue

Table of Contents

Editorial Introduction

  1. Hybridity and Identity
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0043
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Articles

  1. A Typology of Men's Conceptualizations of Ideal Masculinity in Advertising
  2. Linda Tuncay Zayer
  3. DOI: https://doi.org/10.1353/asr.0.0041
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  1. Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
  2. Wan-Hsiu Sunny Tsai
  3. DOI: https://doi.org/10.1353/asr.0.0042
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  1. The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
  2. Kavita Karan, Yang Feng
  3. DOI: https://doi.org/10.1353/asr.0.0047
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  1. Future Sex: Cyborg Bodies and the Politics of Meaning
  2. Norah Campbell
  3. DOI: https://doi.org/10.1353/asr.0.0045
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Supplement: ADText: An Online Curriculum

  1. A Brief History of Advertising in America
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.0.0046
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