1. The Evolution of Chinese Advertising Law: A Historical Review
  2. Zhihong Gao
  3. DOI: 10.1353/asr.2007.0032
  4. restricted access View |
  1. Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota
  2. Fengru Li, Nader H. Shooshtari
  3. DOI: 10.1353/asr.2007.0033
  4. restricted access View |
  1. That Which We Call a Rose in Chinese Would Smell as Sweet?
  2. Nader T. Tavassoli
  3. DOI: 10.1353/asr.2007.0035
  4. restricted access View |
  1. The Management of Brands
  2. William M. O'Barr
  3. DOI: 10.1353/asr.2007.0037
  4. open access View |
  1. Editor's Introduction: Advertising in China
  2. Linda M. Scott
  3. DOI: 10.1353/asr.2007.0031
  4. restricted access View |