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Advertising & Society Quarterly (April 2018)

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A Model For Predictive Measurements of Advertising Effectiveness

Gary A. Steiner
Advertising & Society Review -- Volume 1, Issue 1, 2000
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Representations of Masculinity and Femininity in Advertising

William M. O'Barr
Advertising & Society Review -- Volume 7, Issue 2, 2006
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Advertising: the Magic System

Raymond Williams
Advertising & Society Review -- Volume 1, Issue 1, 2000
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Children and Advertising

William M. O’Barr
Advertising & Society Review -- Volume 9, Issue 4, 2008
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Jerry C. Olson
Advertising & Society Review -- Volume 1, Issue 1, 2000
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A Brief History of Advertising in America

William M. O'Barr
Advertising & Society Review -- Volume 6, Issue 3, 2005
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Sex and Advertising

William M. O'Barr
Advertising & Society Review -- Volume 12, Issue 2, 2011
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Sexuality, Race, and Ethnicity in Advertising

William M. O'Barr
Advertising & Society Review -- Volume 13, Issue 3, 2012
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Ethics and Advertising

William M. O'Barr
Advertising & Society Review -- Volume 8, Issue 3, 2007
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Representations of Masculinity and Femininity in Advertising

William M. O’Barr
Advertising & Society Review -- Volume 17, Issue 3-4, 2017
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