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PEDEST RI A N M ODERN This page intentionally left blank PEDESTRIAN MODERN Shopping and American Architecture, 1925–1956 David Smiley University of Minnesota Press MINNEAPOLIS • LONDON l This book is supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts. The University of Minnesota Press gratefully acknowledges the work of Edward Dimendberg, editorial consultant, on this project. Portions of chapter 6 were published in “History of the Victor: Varieties of Shopping, 1955,” Lotus 118, Entrance/Sidewalk/Room (September 2003): 4–25. Every effort was made to obtain permission to reproduce material in this book. If any proper acknowledgment has not been included here, we encourage copyright holders to notify the publisher. Copyright 2013 by the Regents of the University of Minnesota All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Published by the University of Minnesota Press 111 Third Avenue South, Suite 290 Minneapolis, MN 55401-2520 Library of Congress Cataloging-in-Publication Data Smiley, David J., 1958– Pedestrian modern : shopping and American architecture, 1925–1956 / David Smiley. Includes bibliographical references and index. ISBN 978-0-8166-7929-4 (hc) ISBN 978-0-8166-7930-0 (pb) 1. Commercial buildings—United States—History—20th century. 2. Architecture and society—United States—History—20th century. 3. Consumer behavior—United States—History—20th century. I. Title. NA6212.S65 2013 725'.2109730904—dc23 2013003504 Printed in the United States of America on acid-free paper The University of Minnesota is an equal-opportunity educator and employer. 20 19 18 17 16 15 14 13 10 9 8 7 6 5 4 3 2 1 This book is dedicated to the life and memory of my sweet mother, Barbara This page intentionally left blank ...