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425 75 Publicity in the News Media Should Be Fact-Based1 January 12, 1990 Until now, much of the focus in the news media has been on sufficiently describing our economic difficulties, which was entirely necessary. It now appears that we need to do a bit more to boost spirits. This is important because people are still feeling uncertain about the economic situation: they’re negative and discomfited, they lack confidence, they don’t know whether or not rectification measures will be effective, and they don’t know how lean the coming several lean years will be. 1. The Current Situation in Publicity Thus we still have to talk about difficulties—expectations shouldn’t be too high, and we still have to be mentally prepared for the lean years—but more articles should be encouraging and should boost people’s spirits. No problem in Shanghai is overwhelming. A very important task this year is to create a more favorable environment for enterprises. We started doing some of this work last year. Recently, Shanghai workers in the arts went to railroads, ports, and mines in Shanxi, Inner Mongolia, Beijing, and Hebei to publicize, show goodwill, and perform—the response was very good. We should widely publicize this. When Wang Senhao , the governor of Shanxi, came to Shanghai recently, he personally thanked me. Their provincial Party secretaries and governors all went to see the performances of Li Bingshu,2 Mao Shanyu,3 Shen Xiaocen,4 Tong Xiangling,5 Guan Huai,6 and Yan Shunkai,7 and their reaction was very favorable. What we 1. These are the main points of Zhu Rongji’s speech at the seventh symposium of Shanghai branches of central news agencies and of leaders from Shanghai’s main news agencies. 2. Li Bingshu was a performer from the Shanghai Academy of Beijing Opera. 3. Mao Shanyu was a performer from the Shanghai Academy of Shanghai Opera. 4. Shen Xiaocen was a performer from the Shanghai Light Orchestra. 5. Tong Xiangling was a performer from the Shanghai Academy of Beijing Opera. 6. Guan Huai was a performer from the Shanghai Academy of Beijing Opera. 7. Yan Shunkai was a performer from the Shanghai Comedy Troupe. Zhu_Shanghai Years_1987-1991_hc_9780815731399_i-xii_1-620.indd 425 12/26/17 12:01 PM 426 Publicity in the News Media Should Be Fact-Based sent them was spiritual sustenance: it was the warmth and the good wishes of Shanghai’s people. This approach was in the fine 50-year tradition of the Party. At the moment, energy supply in Shanghai is very good. That, coupled with a recent national coal purchasing conference here, has boosted people’s impression of Shanghai. Our hospitality and earnest service won us support from all quarters, including the departments of the central government. I think we should organize some reporting on this purchasing conference to publicize Shanghai’s hospitality and service; the support by various provinces, municipalities , and central government departments; and the need for Shanghai to do more for the country. In other words, write more articles that boost spirits. The conditions for production this year are better than in the past two years, and once the market turns around, Shanghai will have no problem at all reaching a 10% industrial growth rate. Of course we still won’t reach 10% this year because it’s hard for the market to change within a short time. To enable Shanghai to dominate the market, we have to emphasize the restructuring of industries and of product mix, work on improving technology, and focus on exports. The current export situation is also very good. Last year Shanghai’s exports came to US$5 billion, which was no mean feat. The Ministry of Foreign Economic Relations and Trade instructed us to hold a foreign trade fair in Hong Kong in January, and it gave us a target of US$100 million in transactions. On the very first day we had US$15.65 million in transactions. We now have US$150 million, 50% more than our target. We’ll be holding a Shanghai foreign trade fair in March, and you should cover it well. Some enterprises have now halted or partly halted production. This is necessary —if we don’t do this, Shanghai won’t be able to turn itself around. Stateowned enterprises (SOEs) that have halted production had about 30,000 workers , or 2% of total SOE employees. Collectively owned enterprises that have halted production also had 30,000 workers, or 17...


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